While serving as the Chief Creative Director of FanCrater, an entertainment technology startup I co-founded, I worked with UX/UI designers, copywriters, and teams of developers to launch four digital products from initial concept through MVP, beta, early release, and eventually production. FanCrater is a digital platform for celebrities, helping them monetize the top 1% of their fan bases by offering exclusive experiences and content for a nominal subscription fee.
In the early stages, I had the help of interactive designer Jonathan Patterson who helped me establish the initial design pattern. Later, as the product continued to pivot, the interface had to be reinvented several times until we found consistency as shown on the screens here. Additionally, I instituted a design system library to ensure against potential pitfalls when scaling and also, so front-end developers had a bible of design specifications to reference. I designed two separate but integrated platforms—a public-facing product for fans, and a separate one for our celebrity clients to interface with the fans. All in all, there were two complete responsive web platforms and two native apps.
FanCrater UI Library
I built out an entire design library for the FanCrater platforms, based on Bootstrap 4, including color and type components.