Christopher Tobias

Currently I am leading creative and design efforts in support of strategic business initiatives and communications for the Vice President of Ford Blue, at Ford Motor Company. Previously at Ford I was a lead in our human-centered design group, D-Ford.

I love to help teams uncover insights, develop innovative solutions to improve customer experiences, and create effective and evocative ways to communicate with stakeholders.

I've been an award-winning freelance book designer for over 25 years. (I am currently open for select projects.) An entrepreneur at heart, I have started three design-focused business, including an entertainment-tech startup that raised $2M in funding.

I am an adjunct Communication Design instructor at the College for Creative Studies in Detroit.


“Chris is a force to be reckoned with. He knows the creative process inside and out. His eye for design clearly embodies the fundamentals of design, which allows him to excel at any design task he encounters. But what I’m even more impressed by is his ability to immerse himself in new technology and software in order to bring an idea to fruition. Chris has a level of moxie that I’ve rarely seen, plus he’s a great leader.”

Jonathan Patterson | Digital Product Designer

“An incredible designer, storyteller and strategist. I had the pleasure of working with Chris on multiple Lincoln projects. He played a crucial role in developing material to inspire teams, communicate with engineering, and push products forward through the development process. He has a remarkable talent of simplifying complex information and organizing it into compelling and inspiring narratives. All this with no ego.”

Rirchardo Arcos | Strategic Research Project Manager at Ford Motor Company


Communication Strategy
Visual Design
Human-Centered Design
Creative Direction


Financial Services

I've worked with

Ford Motor Company
EY – Ernst & Young
Harper Collins
Random House
College for Creative Studies


Christopher Tobias
Phone: 248 933 2477
LinkedIn: /christopher-tobias

© Tobias Design, Inc. 2022